Monday, 21 June 2010

A 20th menswear anniversary at the Palazzo Marino

Domenico Dolce & Stefano Gabbana commemorated yesterday evening 20 years of Dolce&Gabbana menswear. On Piazza della Scala, outside Milan’s 16th century City Hall, Palazzo Marino, a red carpet had been rolled out and four large multimedia cubes set up to transmit images of Milan, of Dolce&Gabbana ‘s fashion archives and of the event happening inside the Palazzo. The exhibition-event held inside Palazzo Marino, was about Dolce&Gabbana memories attached to the creation of making beautiful clothes. The two designers welcomed friends from around the world, among them, Annie Lennox, Monica Belluci, Morgan Freeman, Juliette Binoche, David Gandy, Eva Herzigova and Rachel Weisz.Three rooms were dedicated to the event, each one of them dedicated to a special aspect of Dolce&Gabbana’s identity. The minimalist set up contrasted with the opulence of the two designers Sicilian inspired style; archives on iPads, Domenico and Stefano made the latest digital device work for them. For sure the red carpet guests did enjoy discovering the brand’s archives; for some of them it did recall common memories. Highly emotional but not nostalgic, yesterday evening was a happy gathering of friends that love Milan and Mr Dolce&Gabbana.

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